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Sky Sports content sponsorship on Transvision screens

Provided by Sky Media
Sponsor the Sky News Sports content transmitted in 16 UK mainline railway stations on 5 meter wide digital screen network

Tell us about the Opportunity / What is it?

Transvision is a network of 5ft wide digital screens at 16 of the Uk's mainline railway stations. BSkyB are working in partnership with Titan Outdoor as the new content providers for their network of digital screens. We are offering you the opportunity to sponsor the Sky News Sports content reports. Each report is 30 seconds long and is transmitted every 6 minutes on the network for 17 hours a day.

What is the Marketing Objective?

A massive branding opportunity to a huge ABC1 audience. Access to 800 million passenger throughputs per annum. Asscoiate your brand with Sky Sports high quality sporting content.

How does it work?

The stations included in the Transvision network include; Edinburgh, Glasgow, Birmingham, Liverpool, Leeds, Manchester and 10 screens in London (Kings Cross/Waterloo/Liverpool St(x2)/Euston/London Bridge/Fenchurch St/Cannon St/Charing Cross and Victoria.) Sky Sports reports contain the most up to date sporting content, including goal highlights, results, tables covering a range of sports providing rail commuters with the latest sporting headlines.

Who's used it in the past?

No one has sponsored content in the past as it used to be supplied by the BBC. This is a media first. However plenty of advertisers have used the screens in the past from high end financial products to cars, airlines, films, telecoms etc. See the website for advertisers information.

Features / Benefits

Raise brand profile among a huge upmarket audience whilst also associating your brand with Sky Sports' high quality content.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
16 - 24
25 - 34
Female
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURESPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
SPONSORSHIP / SPORT / RUGBY
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