This idea is archived

Smash Hits! T4 - Poll Winners Party

Provided by Bauer Media
Sponsor the ultimate party, celebrating the best in mainstream commercial music - a must-attend for all fans.

Tell us about the Opportunity / What is it?

Over the years Poll Winners Party (PWP) has sold out arenas and broadcast to millions. In 2004, the event sold out all the 10,000 tickets available and it was watched on Channel 4 by over 5 million people, beating viewing figures for the European Music Awards and Channel 4's own Popworld. The event will be broadcast live on Channel 4. The Poll Winners Party is a much-anticipated event where fans get to see the cream of the mainstream commercial music world up close, in a fun, energetic environment.

What is the Marketing Objective?

The biggest opportunity here is to reach a very targeted audience for the duration of the campaign (almost 4 months and a half) through a variety of media (print, TV, radio and direct marketing) culminating with the actual show and the opportunity to interact with a very large number of them directly bringing the brand alive. Propinquity: having your brand message in front of the consumer at the very moment their purchasing decision is made. Population reach: huge footfall = massive branding opportunity.

How does it work?

The show will comprise of awards presentation and the biggest acts of the moment performing live. The poll will be organised through Smash Hits! The event will also be televised live on British national TV to a likely audience of up to 5 million. (Media - June to December, Event - November)

Who's used it in the past?

Woolworths, Smarties and Clearasil - opportunities are avaliable for either headline or secondary sponsorship.

Features / Benefits

Headline sponsorship. These ideas are only indicative as all our packages will be tailor made around the sponsor’s needs and wants. Once we have a clear brief from the client we can come up with more creative ideas in order to make their sponsorship as effective as possible. Ad hoc packages can also be created to suit every need and budget. A headline sponsor will benefit from: Full association rights. Logo included in every marketing activity (in association with) promoting PWP.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details12,000 teens and tweens attend the event.
0 - 9Female
AB
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL20 Oct 08 - 30 Nov 08BRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MUSIC / DANCE
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