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Sponsor 95 hours a month of leisure programming on Discovery

Provided by Discovery Networks Europe
Inspire viewers to take a 'staycation' this summer, with sponsorship of over 95 hours of leisure programming on Discovery.

Tell us about the Opportunity / What is it?

Make the most of your time with Discovery Real Time. Whether you're a mad-keen boater or roaming rambler, our UK Leisure shows on Discovery Real Time give you the expert knowhow and inspiration to make the most of your free time. The Discovery 'Staycation' strand includes over 95 hours of leisure programming, inspiring you to take a 'staycation'.

What is the Marketing Objective?

Build awareness with a leisure-seeking ABC1 audience.

How does it work?

Sky Media and Discovery Networks are pleased to offer the opportunity to sponsor over 95 hours a month of leisure programming set throughout the UK on Discovery Real Time and Discovery Shed. Six or 12 months' sponsorship of UK Leisure programming is available with sponsor receiving branding on all promotional material. Programming includes; Tales from the Country, River Journeys, Narrowboat, Narrowboat Afloat, Fred's Wonder Walks and Country Lives.

Who's used it in the past?

Please contact a member of the Discovery team for details of previous advertisers.

Features / Benefits

Sponsorship includes; 15" opener bumper, 10" break bumpers, 5'' closer bumpers, 8 idents in 60 minutes and 80 seconds of accreditation in 60 minutes of programming. The Discovery Staycation strand covers more than 96 hours of programming per month. The average programming hours split by channel across the campaign period will be; 56 hours on Discovery Real Time and 40 hours on Discovery Shed.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1+ coverage of 2m men & 1.9m housewives over 12 months
35 - 44
45 - 54
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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