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Sponsor Blush - The 'A' List Celebrity Party at Madame Tussauds

Provided by Merlin Entertainments
Target 2.5m visitors by sponsoring Blush the A-List cocktail party area at Madame Tussauds. Full sponsorship package available.

Tell us about the Opportunity / What is it?

Over 200 million celebrity magazines were sold in the UK last year - and our thirst for all things showbiz continues to grow every year. With that in mind Madame Tussauds has created 'Blush' a cocktail party area that cost £250,000 to build. Here is your chance to come and meet some of the biggest names in showbiz decked out in thier best outfits - such as Posh & Becks, Brad and Angelina, Leonardo Di Caprio, Orlando Bloom, Keira Knightly, Madonna, Jennifer Lopez, Tom Cruise, Kate Moss, Will Smith, Jennifer Aniston & Nicole Kidman

What is the Marketing Objective?

Sponsorship works on many levels; not only will it allow a brand to cement it's saliance with the world of 'A' list Celebs, it will also allow the public to directly interact with your brand via the opportunity to create a fully interactive experience. In addition huge brand awareness will be generated by the outdoor activity that is also part of the package.

How does it work?

Sponsorship includes: 1.Branding of the Blush Zone - via plasmas / backdrops / posters / leaflets / blue tooth / soundtrack / shop placement 2.Outdoor branding - Ownership of giant backlit window underneath the iconic Planetarium + back lit 6 sheet on the front of the building (passing traffic of +50m) 3. Online sponsorship / branding 4. Full A4 page ad in Madame Tussauds Guidebook 5. Ticket promotions across the whole of the Tussauds group including Alton Towers, Throrpe Park, British Airways London Eye, Legoland, 6. Opportunity to host party in the Blush Zone

Who's used it in the past?

No one - this is the very first time we are opening up Madame Tussauds to sponsors, so your chance to get in first!

Features / Benefits

Utilising Event / Outdoor / Experiential / Online / Print & Promotions the package allows the sponsor to full immerse themsleves in all things showbiz. Not only that, the proposition is truely unique - nowhere else in the Europe will you be able to get involved with a package like this. We are open to any additional ideas a sponsor may have - including creating a tailored interactive experience within the 'Blush' area itself. We'll also handle all creative + deal management & offer to co fund research into the sponsorship.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k2.5 million visitors,50 million+ passing traffic
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
NON-TRAD OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearENGAGEMENTEXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / MEDIA
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