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Sponsor Discovery's motoring package including Fifth Gear

Provided by Discovery Networks Europe
Sponsor 6 or 12 months of Discovery's motor content across Discovery Turbo & more.

Tell us about the Opportunity / What is it?

The motoring strand on Discovery runs across Discovery Real Time, DMAX, the new entertainment channel Quest and Discovery Turbo which is the number one motoring channel in the UK. It talks to those true motor enthusiasts and they look to the channel for advice and entertainment. This package offers a sponsor unique cut-through into a valuable young male, upmarket audience with one of a kind Discovery commissions that are not available anywhere else such as American Chopper, Wheeler Dealers, American Hotrod and Wrecks to Riches.

What is the Marketing Objective?

The primary marketing objective is to build awareness of your brand in a targeted male environment.

How does it work?

Brands can sponsor 6 or 12 months of Discovery's motor content across Discovery Turbo, Discovery Real Time, DMAX and the new entertainment channel Quest. There are over 365 hours of programming per month and brands can also sponsor branding on all promotional material. More info includes: Bumper lengths: Opener 15" / Break Bumpers 10" / Closer 5''. Number of idents in 60 minutes: 8 idents. Seconds of accreditation in 60 minutes: 80 seconds. Number of hours of programming: Over 365 hours per month. Average programming hours split by channel across the campaign period.

Who's used it in the past?

Please contact a member of the Discovery Network for details of previous advertisers.

Features / Benefits

This is an excellent opportunity to target motor enthusiasts - Turbo viewers are almost 2.5 times more likely to agree that they are interested in a car's mechanics and that they do small repair jobs on their car themselves. In fact, they are nearly 4.5 times more likely to regularly work on motor vehicles in their spare time. Turbo viewers are also 60% more likely to have bought engine oil in the past 12 months.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details+1 coverage of 5.6m men over a 12 month period.
16 - 24
25 - 34
35 - 44
Male
AB
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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