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Sponsor programme strand - Finishing Touches on UKTV Style

Provided by ids
UKTV Style offer sponsorship of their programme strand - Finishing Touches, featuring the UK's favourite home improvement shows.

Tell us about the Opportunity / What is it?

UKTV Style offer sponsorship of their programme strand - Finishing Touches, featuring the UK's favourite home improvement shows.Start the day with practical & personal & style solutions for you & your home makeover. Programmes that allow you to sit back and watch how the experts improve the value and appearance of your property, together with programmes that give you examples of how easy it is to look better for less!! Key programmes: Changing Rooms, House Doctor, What not to wear, and Diva on a dime. Rounded up with Extreme Makeover Home Edition.

What is the Marketing Objective?

By sponsoring these programmes within the strands, you can associate your brand to the right environment & audience delivered by UKTV Style within Multi channel television. Giving you the opportunity to create a brand experience.

How does it work?

By sponsoring this Programme you can associate with one of the exciting brands within our portfolio on Multi channel television. By delivering your brand message to the right environment & audience you can achieve brand stand out and visibility, with the opportunity to create a holistic brand experience.

Who's used it in the past?

Harpic sponsored a similar strand created on UKTV Style with ids. They wanted to associate their brand to consumers that care about their property. This was targeted to a female consumer.

Features / Benefits

By sponsoring this strand you can associate with a selection of successful programmes that have loyal viewers within our portfolio on Multi channel television. Interactive elements, from competition spots, creating dedicated web pages/micro sites etc. and can further engage viewers in an efficient and cost effective way. You can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience from the comfort of their armchairs!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kABC1 Women
25 - 34
35 - 44
45 - 54
Female
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYSPONSORSHIP / MEDIA
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