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Sponsor Rugby Leagues National League!

Provided by The Rugby Football League
Sponsorship of rugby league's National League competition. The competition covers 22 towns and cities, mostly in the North

Tell us about the Opportunity / What is it?

Opportunity to become title sponsor of rugby league's National League competition. e.g. Brand X National League There are 2 divisions in the National League, covering 22 teams in total. As main sponsor you receive a toolbox of rights to activate at matches and through the club network. In addition, as Club's are strongly woven into the fabric of their communities, there is the opportunity for grass roots and community work.

What is the Marketing Objective?

Create awareness and affinity across the North of England, throughout many different towns and cities. Rugby League fans are 50% ABC1, 38% female audience (watching). Fans love the sport and are open to brands who are invloved with the sport (42% of fans in a recent survey said they would consider switching brand because of rugby league involvement).

How does it work?

A rights package includes; Designation as "Brand X National League" Branding and advertising package to each home game Branding and advertising at each televised game Opportunitiy to create direct dialogue both on and off-line

Who's used it in the past?

Previous sponsor was LHF Healthplans.

Features / Benefits

Composite logo Perimeter signage Soft branding such as post protectors, flags, metre markers Pitch painting Programme advertising Tickets Hospitality Microsite

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kRugby fans of all ages - taarget of 18 to 36
TV
LocationTimingsMarketing ObjectiveOpportunity Type
North10 Mar 07 - 31 Oct 07BUILD AWARENESSCSR/COMMUNITY
SAMPLING
SPONSORSHIP / SPORT / RUGBY
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