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Sponsor the Drama Package on Sky 1 HD

Provided by Sky Media
This package features popular returning shows like Touch, Mad Dogs and Fringe & joins a range of brand new star-studded series.

Tell us about the Opportunity / What is it?

Sky 1 HD is proud to bring you the biggest dramas of the 2012/2013 season! There is a huge appetite for Drama on Sky with the likes of Fringe, Mad Dogs and Touch delivering large audiences. This package combines a varied mix of returning premium content and brand new big budget acquisitions such as Smoke and Last Resort. This promises highly engaged, passionate and loyal audiences across the different programmes and offers a brand a great chance to associate with this premium content.

What is the Marketing Objective?

This package combines a varied mix of premium, big budget US content and quality UK commissions which will have great appeal to an upmarket audience.

How does it work?

Scheduling is set to include Fringe Season 5; Last Resort; Touch Season 2; Spartacus: Vengeance; Mad Dogs Season 3 and Smoke Series 1. Accreditation to include 1 Opening credit of 15 seconds, 1 Closing credit of 15 seconds, 3 centre breaks per one hour show which consist of 2 x 5 second bumpers per break. Accreditation on all programme specific trailers over 20 seconds. Sponsorship can be extended online to create further engagement for the brand and also a direct response mechanic via the bespoke online show pages.

Who's used it in the past?

Please contact Mike Murphy for details of previous sponsors.

Features / Benefits

Sky 1 HD awarded 'Broadcast's Channel of the year 2012'. There is a huge appetite for US and UK drama on Sky with the likes of Terra Nova, Sinbad and Arrow all delivering large audiences c.1m. This package combines a varied mix of premium, big budget US content and quality UK commissions which will have a great appeal to an upmarket audience. Star studded cast across the package including Kiefer Sutherland, Max Beesley and Peter Mensah. Established and brand new series' that collectively will deliver a huge coverage of loyal and excited new audiences.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach approximately 3.9 million Men aged 16-34
16 - 24
25 - 34
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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