Sponsorship Opportunity: Action Wednesdays on TCM
Provided by Turner Media Innovations
We're offering a brand the opportunity to sponsor Action Wednesdays and generate high impacts amongst the key adult audiences.
Tell us about the Opportunity / What is it?
Action Wednesdays is the longest running prime-time strand on TCM, running for over two years. It is filled with action packed block busters from the mid 80s to the mid 00's featuring an array of Hollywood superstars including Arnold Schwarzenegger, Bruce Willis, Sly Stallone and Steven Seagal.
TCM is offering a brand the opportunity to sponsor Action Wednesdays strand from January 2014. Action Wednesdays is one of the channels most popular strands and delivers robust 25-44 audiences with a male bias.
What is the Marketing Objective?
As people are watching more TV than ever, this opportunity fits to serve a range of objectives from raising awareness of your brand or reaching a whole new demographic to enhancing product launches and driving trial.
How does it work?
The offer consists of various sponsorship credits- opening and closing credits and break bumpers. The sponsor will also be able to tag all programme specific promo spots across the channel.
Features / Benefits
The Action Wednesday strand offers your brand a chance to reach an ABC1 adult demographic by targeting them in the comfort of their own homes and at large scale. The key audiences are adults 25-44 and Men 25-44 who are all the more receptive and engaged with the channel during their down-time on Wednesday evenings, after a hard days work.