This idea is archived

Sponsor the England Team for the Commonwealth Games 2010

Provided by Commonwealth Games England
Be a partner or "Friend" of one of the largest and most successful teams at one of the world's biggest sporting events in 2010.

Tell us about the Opportunity / What is it?

Opportunities exist for partners to sign sector-exclusive deals to support the team and/or for one brand to potentially become 'principal sponsor'. Sponsors will be able to capitalise on the wave of interest in English sport and multi-sports Games driven by the World Cup and London 2012. Bespoke rights packages will include appropriate designations and access to the new 'We are England' team brand plus access to athletes, content and 'money can't buy' hospitality opportunities before, during and after the Games. Or become a "Friend of the team" visit our website for detail

What is the Marketing Objective?

Associate brands with the excitement of top-class competitive sport and with a successful national team. Benefit from wider positive associations with emerging talent, commitment and focus, health, fitness and wellbeing and diversity (a team of over 500 competing across 17 sports and 4 para sports). Harness patriotic enthusiasm for an England team that competes only once every 4 years and which is always successful.

How does it work?

Opportunities exist for partners providing cash and/or value in kind support to the team to sign sector-exclusive deals and/or for one brand to potentially become 'principal sponsor'. Sponsors will be able to capitalise on the wave of interest in English sport and multi-sports Games driven by the World Cup and London 2012. Bespoke rights packages will include appropriate designations and access to the new 'We are England' team brand plus access to athletes, content and 'money can't buy' hospitality opportunities before, during and after the Games.

Who's used it in the past?

The team was entirely funded by Sport England for the last games in Melbourne so there are no legacy associations of brands with the team. There are many case studies of brands successfully activating their support of national teams at both Commonwealth and Olympic games.

Features / Benefits

Association with:- The dynamic new 'We are England' brand - The largest ever England team to compete at a Games - Significant medal wining success - Breadth of appeal across 17 sports (from Rugby 7s to athletics to netball) and 4 para sports (fully integrated into the Games) - Stars of today and emerging starts of tomorrow in the spotlight as they build towards - London 2012. ACCESS TO: The team logo - The athletes - Bespoke content - Games tickets and money can't buy hospitality opportunities both in England pre and post Games and at the Games in Delhi themselves.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEnglish adults and children with an interest in sport
All adultsBoth
All
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL03 Oct 10 - 31 Dec 10BUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / SPORT / ATHLETICS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service