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Sponsor The Football League Community Cup (School Competitions)

Provided by Football League
A National 6 a side school competitions for U11s and U13s girls & boys. The finals are played at Wembley Stadium.

Tell us about the Opportunity / What is it?

An opportunity to become the title sponsor of four national six a side football competitions for U11s (mixed boys and girls) and U13s (girls). Each of the 72 clubs organises a competition through their local schools commencing in October. The under 11s is split into the 3 Leagues and each club in that League hosts a final to select their representative school. Regional Finals are then held and the nothern and southern winners play the Final at Wembley Stadium prior to the 3 Divisional Play-Offs. The U 13s Girls Cup is played prior at the League Trophy Final at Wembley.

What is the Marketing Objective?

To create a competition that promotes participation in Football and give thousands of children the encoragement to play football in PE lessons and after-school clubs. There is the added incentive to win through their local competitions and represent your local professional club. There is a fantastic opportunity for a brand to offer school children the chance to win through to a once in a lifetime chance to play at Wembley Stadium prior to a Football League showpiece event.

How does it work?

Each club has a Community Department who engage with local schools and provide opportunities for children to attend top quality coaching courses and present youngsters with the chance to watch 1st team football. As part of the club's activities, which include holiday courses and numerous healthy lifestyle initiatives, the Community Cup provides exciting competitions to further involve local schools with their local football club. Schools in each club's catchment area compete to represent their club. Regional finals then commence until the teams win through to Wembley

Who's used it in the past?

Kelloggs Frosties who used it for their "Earn Your Stripes" competition as part of their healthy lifestyle campaign. Railtrack used the competitions to increase awareness amoungst school-children not to play near railway lines. BT used it as part of their corporate and social responsability programme to encourage children to take an interest in sport and become involved with their club from an early age.

Features / Benefits

- Naming Rights - Branding on competition specific literature that is sent to schools and within editorial coverage of the competitions with club publications. - Competition co-ordinated by football clubs and Football League regional officers working with local schools. - Use of the first team pitch to host local finals and use of the Wembley Stadium pitch and facilities to host the National Finals prior to The Football League events. - Opportunity to link-in with government agencies e.g. Sportsmatch to provide further funds for participation.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k30,000 participants from 4,000 schools
10 - 15Male
All
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 01 May 10BUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / SPORT / FOOTBALL
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