This idea is archived

Sponsor the Masters Tennis at the Royal Albert Hall

Provided by IMG (Archived)
Unique indoor tennis event which will feature tennis legends including Pat Rafter, Stefan Edberg and Goran Ivanisevic.

Tell us about the Opportunity / What is it?

The Masters Tennis is the UK's top indoor tennis event showcasing exhibition and competitive tennis from tennis greats including John McEnroe, Bjorn Borg, Pat Cash and Goran Ivanisevic and is the year end finale to the worldwide Champions Tour. Held at an iconic Central London venue at Christmas time, the event itself as well as related promotional/advertising activity offers a wide range of unique and personalised branding, sampling and entertainment opportunities, providing a platform to showcase your brand to a varied public, corporate and TV audience

What is the Marketing Objective?

Build brand awareness, TV exposure, sampling/display, hospitality, access to extensive audience, data capture.

How does it work?

Due to our ownership of the event we can offer truly bespoke opportunities for sponsors that range from extensive branding and visibility through to exclusive pro-ams with the players. Partnerships with the event lead to year-round interaction, visibility on event marketing collateral and event newsletter e-mails reaching both a corporate and public database.

Who's used it in the past?

Previous sponsors include BlackRock, Honda, Ernst and Julio Gallo, Delta Air Lines, Cunard, Harrods, Interflora, DHL, Barclays Capital.

Features / Benefits

The event enables brands to be promoted to live public and corporate audiences through court signage, venue advertising, event collateral and display, while also reaching a wider audience via extensive live terrestrial TV coverage. Other benefits include: hospitality, targeted promotions, display and retail opportunities, sampling, e-mail marketing, associated press activity and data capture. Also access to top name tennis legends through related pro-ams/clinics, promotional features, player visits to meet your corporate guests and signed collateral.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details34,000+ corporate AB1 adults over 6 days plus 5 hours BBC TV
25 - 34
35 - 44
45 - 54
Male
AB
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Dec 09 - 06 Dec 09BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / SPORT / TENNIS
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