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Sponsor the Saturday night film on UKTV Gold

Provided by ids
UKTV Gold are offering sponsorship of the weekly Saturday night film throughout 2008, featuring the only very best movies.

Tell us about the Opportunity / What is it?

UKTV Gold are offering sponsorship of the weekly Saturday night film throughout 2008, featuring the only very best movies. Highlights for 2006 include Twelve Monkeys, A Beautiful Mind and Black Hawk Down.

How does it work?

This opportunity runs throughout the year, primetime viewing on Saturday nights at 9pm. Sponsoring films allows you to place a series of short credit sequences (which IDS can help create), which feature your logo and a commercial message in and around an environment with a target audience or brand association your brand aspires to. It allows you to build awareness and visibility of your brand with all year round TV presence.

Who's used it in the past?

New marketing opportunity, contact us for more details.

Features / Benefits

Broadcast sponsorship allows you to extend your brands communication in association with selection of Box office Hits. We can create Interactive elements, from competition spots, creating dedicated web pages/micro sites for you. Interactive elements can draw viewers to interact., by creating interactive sponsorship you can reach customers in an efficient and cost effective way. You can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kTargetting All Adults - call for tailored data
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITYSPONSORSHIP / MEDIA
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