This idea is archived

Sponsor the Talenthouse Ambassador Programme

Provided by Talenthouse
A year-long format for super-brands wishing to engage communities of new creative talent emerging from colleges & universities.

Tell us about the Opportunity / What is it?

For each winner (plus selected finalists - as chosen by the sponsor(s) (where applicable): • £1,000 bursary • Invitation to become an official Talent Ambassador • Their work (art/design/photography) exhibited at the Hospital Club during one weekend showcase • Their short film screened at the Hospital club during one weekend showcase • The opportunity to perform live at the Hospital Club at a weekend showcase VIP Party • Their work published in print/online by the associated media partner • Sponsored portfolio or Sponsored Member Invite

What is the Marketing Objective?

• Create a unique, high-impact social content strategy spanning 1 year • Fulfil Duty of Care & corporate social responsibility strategy • Raise awareness of sponsors' products/services • Drive sales • Seed & disseminate original content for sponsors via online & mainstream media • Secure official endorsements from artists • Engage new & existing audiences • Talent acquisition • Swell sponsors social following • Immerse sponsors into peer-to-peer news feeds • Initiate positive conversations about sponsors' products • Create mass earned, organic PR

How does it work?

A range of online and print media, and brand-led events/event sponsorship, will be supported by on-campus talks and info-points hosted by Talenthouse and brand partners. Incentivised with a selection of mentoring, bursaries, gifts and events, Ambassadors will be invited to host their own sponsor-branded collaborations and events at which sponsors' products/services will be promoted and endorsed by the sponsored artists and their communities. The campaign will culminate in a tri-annual Talent Showcase hosted for a full weekend at the Hospital Club in London.

Who's used it in the past?

This is a new format available for the first time.

Features / Benefits

• 5 Creative invites • Social media voting • iFrame integration • Venue hire, staffing, curation, food, refreshments • Branded info-points & Talent Toolkits • Branding across all Ambassador events • Branded workshops at Talenthouse, London • Sponsorship of selected arts courses, departments, student shows • Opportunity to include products/promotions in Toolkits • Media partner & media buying • Use of campaign photography & documentary for promotional use • Sponsorship of winners' & finalists' portfolios & Member Invites • Sponsorship of 50 Talenthouse member portfolios

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Creative courses, schools, colleges, universities, academies
16 - 24Both
Students
ONLINE
SOCIAL MEDIA
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, London, INTERNATIONALAll YearBRAND ATTITUDEBRAND STRATEGY
SPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service