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Sponsor UKTV Style programme strand - My Space

Provided by ids
UKTV Style are offering sponsorship of programme strand - My Space, featuring the UK's favourite home improvement programmes.

Tell us about the Opportunity / What is it?

UKTV Style are offering sponsorship of programme strand - My Space which reaches over 1.9m adults every month. Featuring the UK's favourite home improvement programmes such as , DIY SOS (wed) & House Doctor (Thursday) followed by Extreme Makeover how do they do that you can enjoy all year round TV presence, with a targeted audience at key viewing times Weds and Thurs 10-11pm.

What is the Marketing Objective?

This strand has the ability to help you achieve your brands objectives from raising brand awareness to encouraging trial of product. The sponsorship can give you the opportunity to associate your brand with a uniquely appropriate environment and dedicated audience.

How does it work?

This strand has the ability to help you achieve your brands objectives from raising brand awareness to encouraging trial of product. The sponsorship can give you the opportunity to associate your brand with a uniquely appropriate environment and dedicated audience. Sponsoring a programme allows an advertiser to place a series of short credit sequences (which ids can help create), featuring their logo and a commercial message, in and around a programme with a target audience or brand association an advertiser aspires to attract.

Who's used it in the past?

This is a new opportunity, free from any brand associations.

Features / Benefits

Broadcast sponsorship allows you to extend your brands communication in a creative strand. We can create Interactive elements, from competition spots, creating dedicated web pages/micro sites for you. Interactive elements can draw viewers to interact., by creating interactive sponsorship you can reach customers in an efficient and cost effective way. You can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k1,985 abc1 adults p/m
25 - 34
35 - 44
45 - 54
Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYSPONSORSHIP / MEDIA
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