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Sponsor Valentine's Day Love Dedications on kmfm & online

Provided by KM Group
Sponsor Valentine's Day Love Dedications on kmfm and reach up to 159,000 listeners (RAJAR Q3 2009)

Tell us about the Opportunity / What is it?

Valentines weekend 13th & 14th February on kmfm, we will be reading out listeners Love Dedications. There is the opportunity to sponsor the Love Dedications. Your sponsor credit (a short positioning statement, up to 9 words, that conveys your key message to your target audience) will be played twice per hour during the show and at the end of each pre-recorded trail.

What is the Marketing Objective?

Repetition of this key message will give your brand exposure across this key build up and put you at the front of people's minds when planning for gifts for loved ones.

How does it work?

We will be asking listeners to get in touch with kmfm to give their loved ones a dedicated song and have a message read out - Those who have forgotten Valentines Day can redeem themselves by getting a message on the radio! And those who have remembered but want to go that extra bit further for their loved ones can also telephone, text or e-mail kmfm for a valentines dedication! Your sponsor credit will be played twice per hour during the show and at the end of each pre-recorded trail.

Who's used it in the past?

This is a new sponsorship feature.

Features / Benefits

As sponsor of Valentine's Day 'Love Dedications' you will receive the following across Saturday 13th & 14th February: - 3 x Promotional Trails (06:00 - 24:00) - 2 x Presenter Reads during the shows - 2 x sponsor credits per hour during the shows. Plus you will also benefit from pre-Promotion between Monday 8th and Friday 12th February. Including: - 5 x Promotional Trails per day Wed - Fri (06:00 - 24:00) - 2 x Presenter Reads each day during breakfast (07.00 - 11.00).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kUp to 159,000 listeners (RAJAR Q3 2009) aged 15+
25 - 34
35 - 44
Female
Male
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
South13 Feb 10 - 14 Feb 10BUILD AWARENESSSPONSORSHIP / MEDIA
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