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Sponsor Will and Grace on Living TV

Provided by ids
Living TV is offering sponsorship of Will and Grace throughout 2008

Tell us about the Opportunity / What is it?

Living TV is offering sponsorship of Will & Grace, this exclusive hit comedy that follows the lives and loves of best friends Will Truman a gay lawyer, and Grace Adler, a straight interior designer. In addition to their own messy affairs Will & Grace must contend with their mischievous friends Jack and Karen. Will and Grace is an established hit comedy and has been awarded 49 Emmys and 24 Golden Globe awards.

What is the Marketing Objective?

By sponsoring this programme you can build up an association with one of the exciting brands within our portfolio on Multi channel television, giving you the opportunity to create a brand experience.

How does it work?

Sponsorship allows you to place a series of short credit sequences (which IDS can help create), featuring your logo and a commercial message, in and around a programme. IDS is offering 10" bumpers during the programme, on weekdays and weekends.

Who's used it in the past?

Previous sponsors Biore & Muller.

Features / Benefits

By sponsoring this programme you can associate with an exciting brand within our portfolio on Multi channel television. It gives you the opportunity to create a holistic brand experience with an opportunity to extend your brands communication by interactive elements, from competition spots, creating dedicated web pages. An advertisement can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Women and 16-34 Adults
16 - 24
25 - 34
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYSPONSORSHIP / MEDIA
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