This idea is archived

Sponsorship of branded Editorial specials in Sugar magazine

Provided by Hachette Filipacchi (UK) Ltd
Opportunity for a brand/product to 'own' a entire section of Sugar's Editorial.

Tell us about the Opportunity / What is it?

Opportunity for a brand/product to take ownership of an entire Editorial section within Sugar Magazine. A minimum of 8-pages, these special sections are written, styled and designed by the Sugar Editorial team working in partnership with the sponsor to promote their key objectives. By becoming an integral part of the magazine the sponsor will receive key Editorial endorsement.

What is the Marketing Objective?

To raise brand awareness of the sponsor as well as drive trial. The specials allow branding, key messages to be communicated and the opportunity to drive trial/purchase all of which are buitl into the specials. The content can then be used online and

How does it work?

Sugar will liase with the sponsor to produce the end product, ensuring all pages are approved and key messages and branding our featured. Sugar has key specials throughout the year but can create one specifically for a client if the product/content is right for our readers.

Who's used it in the past?

Food Standards Agency, Clean & Clear and Procter & Gamble

Features / Benefits

Raises awareness through brand association with Sugar magazine - 8-pages of dedicated sponsored Editorial with branding on every page. An integral part of Sugar's Editorial with the sponsor's key messages/product mentions included within the copy. The special can then be reproduced as a mini-mag for in-store distribution/sampling.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC: 200,187/NRS: 555,000
0 - 9
16 - 24
Female
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSPONSORSHIP / MEDIA
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