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Sponsorship of Channel4.com's Official Fantasy Football Game

Provided by Channel 4 Television
Opportunity for fully integrated sponsorship with Channel4.com's well-established, free-to-play online Fantasy Football game

Tell us about the Opportunity / What is it?

Strong association between brand and game, with your logo clearly visible on each page of the site. The logo will be clickable, and will link directly through to your microsite, which we will design, build and host on C4.com. Within this microsite, users will be able to discover more about your company/product/service. Your branding will also appear on each of the newsletter updates, pitch-side advertising, and all promotion points including editorial positions, banner widescreen and skyscraper advertising formats around the site.

What is the Marketing Objective?

Endless opportunities in terms of achievements from the sponsorship association: brand awareness, ROI, sign ups, purchases, interaction - C4 will tailor the content of the microsite to your requirements.

How does it work?

Fantasy Football League is a regularly updated game, with a strong and loyal following. Bringing out the competitive nature in the players, it is a sticky site, which encourages regular interaction. This provides you with a perfect opportunity to target a captive audience with a strong message, be it purely one of branding, or a direct call to action.

Who's used it in the past?

Until August 2005, this league was owned by the BBC, which did not allow for commercial opportunities. This means that there is no precedent set in terms of brand association.

Features / Benefits

Brand association through the game - all the way through from cross site promotion, to the site itself, pitch side promotion and newsletter promotion: no escape from the brand message.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Targetting males aged 18-35
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL02 Dec 05 - 14 May 06BUILD AWARENESSSPONSORSHIP / MEDIA
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