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Sponsorship of Coco's Corner in The Lady magazine

Provided by The Lady
The Lady Magazine, Edited by Matt Warren, is fast becoming England's most talked about women's weekly.

Tell us about the Opportunity / What is it?

The Lady is unique among women's weekly magazines, in its ability to deliver to a highly targeted, affluent audience, economically and with the minimum of wasted readership. Coco's Corner is a recent addition to the regular features list of The Lady. Generally run as a half page vertical, Coco's Corner is now one of the most eagerly read features in The Lady. As a regular contributor, Coco receives more letters than any other at The Lady. Sponsorship of Coco's Corner is a fantastic and unique brand association opportunity.

What is the Marketing Objective?

Sponsorship of Coco's Corner is the pinnacle opportunity for brand association within The Lady. Coco's Corner is a must read in this well established, but equally fast growing title.

How does it work?

Cleverly written entirely from her perspective, Coco's Corner really is a 'dog's eye view' of life at The Lady. There is nothing which escapes her. Her column truly reveals the real story of what goes on at The Lady. In addition to on page exposure, your brand will rapidly become associated with this hugely popular, much loved dog whilst enjoying exposure to an ever increasing, affluent, weekly audience. Off the page your brand will get prominent exposure and on-line there are endless possibilities which can be honed to suit your specific requirements.

Who's used it in the past?

This is a unique opportunity, which would suit pet related brands such as Purina, Bakers Complete, Winalot, Iams, Pedigree and retail outlets such as Pets at Home.

Features / Benefits

Coco is The Lady's office dog. Published every week, Coco's Corner now generates more readers' letters than any other feature in the magazine. Written in the first person by Coco herself, Coco's corner reveals what really goes on in the offices of The Lady and what she thinks of it ! Coverage can be extended on line, presenting further opportunities for product exposure and depending of the partnership between your product and Coco, who in addition to The Lady, has also appeared on LBC, in Dog's Monthly and been an integral part of a Channel 4 documentary.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation of 28,813 reaching ABC1 40-65 female
45 - 54
55 - 64
Female
AB
ABC1
MAGS
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / MEDIA
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