Sponsorship of Cuddle Time on Tiny Pop

Provided by Sky Media
Opportunity to sponsor the much loved bedtime strand on Tiny Pop, available on Freeview in 27million UK homes.
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Tell us about the Opportunity / What is it?

Tiny Pop delivers magical, heart-warming entertaining programmes for kids aged 4-6. Cuddle Time is aimed at the moments when parents and children are watching TV together before bedtime. The strand is relaxed, warm and caring and is the perfect opportunity for brands targeting those dual viewing moments. Key Programming includes; Care Bears, Milly Molly, Maya the Bee and the Wildernuts.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with parents and children at a time when they are relaxed.

How does it work?

Cuddle Time airs on Tiny Pop between 1800-2200 Mon-Sun. The sponsor will receive 2 x 10" credits per opening and closing of each programme and 2 x 5" per centre break.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous advertisers.

Features / Benefits

Tiny Pop launched on Freeview 7th Jan 2015 and is now available in 27million homes in the UK. The channel reaches 1 million kids per month and has seen 152% growth since launching on Freeview. Cuddle Time is Tiny Pop's highest performing daypart on the channel with viewers spending an average of 48 minutes in the cuddle time daypart - the highest ATS for this daypart in the kids category.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTiny Pop reaches 1 million kids per month
0 - 9Female
Both
Main Shopper
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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