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Sponsorship of Englands Winter Cricket Tour to South Africa 2009

Provided by Sky Media
Sky Sports are offering exclusive broadcast and online sponsorship of live coverage and highlights on Sky Sports this November.

Tell us about the Opportunity / What is it?

Sky Sports are proud to announce live coverage of England's winter tour to South Africa, including 2 Twenty20 Matches, 5 One Day Internationals and 4 Test Matches this winter. Sky Media are looking to secure both a broadcast and online sponsor for the Tour from November 2009 until January 2010.

What is the Marketing Objective?

Build brand awareness amongst a prediminantly male, sports-enthusiast audience.

How does it work?

The sponsor will be featured in a title sequence lasting up to 15". There will be 2 x 15" opening/closing sequences per programme. During live play, and on returning from a break between overs, the sponsor will also be featured in the corner of the screen for approximately 5". After the fall of a wicket, during pre/ post match analysis, drinks breaks, tea breaks, highlights and all repeats Sky will show full breakbumpers. These will feature the sponsor visually on a full frame bumper for approximately 5" either side of the commercial break.

Who's used it in the past?

This is a new opportunity, however previous sponsors of similar events include; Buxton, Betfred, Sure for Men and Ford.

Features / Benefits

There will be up to 27 days coverage of International Cricket (weather/result permitting) and the Sponsor will be featured visually, and where possible, verbally, on all promotional trailers specific to England's Tour of South Africa. There are also additional opportunities to extend to: SkySports.com, Interactive, Digital Text and Sky Sports Magazine.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted coverage of over 5.5m individuals.
16 - 24
25 - 34
35 - 44
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 09 - 01 Jan 10BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / CRICKET
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