This idea is archived

Sponsorship of HEROES Season 2 on Sci Fi Channel

Provided by Sky Media
SCI FI is offering an advertiser the first commercial opportunity to create an association with HEROES Season 2 from August '08.

Tell us about the Opportunity / What is it?

This is a fantastic opportunity for an advertiser to partner a guaranteed hit with presence and scale. HEROES is an action-packed, BAFTA award winning, US drama following the lives of ordinary people who discover they have extraordinary abilities. Season 2 begins with our heroes striving to be ordinary, four months after the explosive events in New York at the end of Season 1. Episodes will be shown as double-bills on Fridays at 9pm. This includes SCI FI +1 and Sunday night repeats at 10pm. Approximately 22 hours of programming/ 176 sponsorship credits Find out more...

What is the Marketing Objective?

To provide a sponsor with an opportunity to create a strong brand association with Heroes Season 2 on SCI FI and build brand awareness with a large and loyal audience. "I love the SCI FI channel. It's where I first saw HEROES, a lot of these big budget American shows -and there seem to be so many of them these days - don't get snapped up first run by the big channels -they go straight to the SCI FI channel first" - Jonathan Ross, BBC Radio 2.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kInds 0.5 Av tvr/ 20 tvrs. Ads 0.56 Av tvr/ 22 tvrs
16 - 24
25 - 34
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL15 Aug 08 - 15 Oct 08BUILD AWARENESSSPONSORSHIP / MEDIA
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