This idea is archived

Sponsorship of Kids Love London activity

Provided by Visit London
Sponsorship of Kidslovelondon - ‘In school activity’, ‘In London activity’ & ‘online activity’ via kidslovelondon.com

Tell us about the Opportunity / What is it?

Kids Love London introduces kids to the diverse cultural pursuits within London. Linking London schools and local London attractions / destinations. Reaches out to parents & families, providing inspiration for days out, and education within London. Launched in April 2003 KLL is a key project within Visit London aimed at 7-11 yr olds. It consists of ‘In school activity’, ‘In London activity’ & ‘online activity’ via kidslovelondon.com. Addressing the ICT* aspect of the national curriculum,key stage 2. It also has an up to date 'what's on' in London for Kids with 'offers'.

What is the Marketing Objective?

•To inspire and educate kids at grass roots level into the diverse cultural activities available in London. •For kidslovelondon.com to be the favoured children’s web site for information on London and what is happening in London for kids. •Provide families with reliable information on Kids activities within London •To continue to engage with a range of schools whilst delivering to relevant aspects of the national curriculum •To have fun, to learn and to be happy •To welcome more kids and their families into London than ever before.

How does it work?

Visit London/Kids Love London selects days , co-ordinates, plans and leads days that have included: The Natural History Museum, The Horniman Museum, Kew Gardens & The British Library. Children research, create, edit and upload information about these destinations visited. The work that's created is saved on disks and uploaded to online “kids guide to London - written by kids for kids”. Guides they create are hosted on kidslovelondon.com which is updated with information on where to go and what’s on (child/family friendly), this is supported by full marketing and PR activity

Who's used it in the past?

'Partners for London' have supported this activity for the past 3 years: 'Partners for London had included, HSBC, BAA and City of Westminster Council.

Features / Benefits

•over 2,000 active children •48-100 London primary schools participating •32 London Borough’s involved •32 London Attractions reviewed •40,000 registered users (kids and parents) •6 yearly newsletters around the school holidays •1,000,000 online impressions p.a •120,000 unique visitors p.a •1 experienced project manager involved since launch •£2,000,000 of in-direct marketing spend •£100,000 of dedicated marketing spend

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details48 schools, 120,000 unique web users p.a., 1182 active kids
0 - 9
25 - 34
35 - 44
Female
AB
ABC1
NON-TRAD OUTDOOR
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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