This idea is archived

Sponsorship of Love it!'s 'healthy fast food' recipe section

Provided by News Magazines Ltd
Ownership of the cut-out-and-keep 'healthy fast food' recipe section

Tell us about the Opportunity / What is it?

Love it! is an innovative women's weekly title targeted at BC1C2D women. A new generation of weekly titles it combines two successful areas of the women's weekly market - real life and celebrity - in one unique, premium package. Each week, Silvena Rowe, mum of two and TV regular on the Saturday Kitchen shows Love it! readers how to make 4 healthy quick meals for under £1.50. Each recipe is simple to follow and makes the kind of hearty, tasty food that the whole family loves! Love it! is offering a client the opportunity to have full owerneship of this 2 page section.

What is the Marketing Objective?

- Positve brand association - Building brand awareness - A great opportunity to highlight any new products and encourage trial

How does it work?

Sponsorship includes: - Headline sponsorship 'healthy fast food - with ....' - Brand logo - Product and stockist information strip across the bottom of page two - Themed weeks depending on sponsor

Who's used it in the past?

This is a brand new opportunity

Features / Benefits

- Ownership of one of Love it!'s key editorial pillars - A positve association with one of the UK's most talked about topics - 'healthy eating' - The opportunity to build a regular and meaningful dialogue with a younger, sassier reader than those offered by a traditional real life weekly

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kBC1C2D women aged 18-34
16 - 24
25 - 34
Female
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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