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Sponsorship of Ministry of Sound Club Toilets (over 18's)

Provided by Ministry of Sound
Target 350,000 clubbers through sponsorship of Ministry of Sound's toilet refurbishment.

Tell us about the Opportunity / What is it?

At Ministry of Sound, we pride ourselves on our ability to offer our customers something over and above their clubbing expectations. As well as formidable weekly line ups and the best sound system in the business, we put every effort into the entire venue to make sure that their experience is seamless from entering the building, to buying a drink and also visiting the little boys or girls room....The toilets are an important part of the club's infrastructure, as hours can be spent inside applying lip gloss, cooling off, or catching up with friends and dance floor gossip

What is the Marketing Objective?

Brand Association, Brand Awareness, Brand Recognition, Sampling, Market Research

How does it work?

We'd like to offer a brand the chance to take over the TOILETS which can include everything from naming them to branding the area with logos. This is an area in an alternative and credible environment, which every person who enters the building will see at least once, or indeed many times a night. It is a fantastic opportunity to access your customer for product launches and/or brand recognition. Together we can create a bespoke sponsorship opportunity that can include naming of the area, inclusion of logo on walls, cubicles, mirrors, use of display of products and more

Who's used it in the past?

Hugo Boss has previously sponsored the club toilets and as part of the sponsorship package they assisted with the styling and theme along with stategic branding throughout. Other previous companies sponsoring the venue include; Red Bull, Stella Artois, Sony and X Box

Features / Benefits

As well as associating your brand with one of the most famous nightclubs on the planet, you will be able to take advantage of our extensive database as well as being able to speak directly to your target market. Also opportunity for sampling, market research and product launches. Exposure opportunities could include branding on the following: Online e-flyering: Up to 1 million weekly eflyers Website: 50,000 Unique users per month Flyers: 70,000 monthly flyers. On-site: 6-7,000 visitors per week

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details18-24 yr old adults. 350,000 clubbers per year.
16 - 24Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MUSIC / DANCE
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