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Sponsorship of Ministry of Sound exclusive VIP area (over 18's)

Provided by Ministry of Sound
The world's most famous nightclub attracts over 350,000 guests each year and now the exclusive VIP area needs a sponsor.

Tell us about the Opportunity / What is it?

Here at Ministry of Sound, we pride ourselves on our ability to offer our customers something over and above their clubbing expectations. As well as formidable weekly line ups and the best sound system in the business, we give our customers the option to explore other areas of the venue in search of an alternative experience. One of our most favoured rooms is the VIP that can be found in the upper level of the club, supplying a panoramic view of both The Box & Main Bar. As well as having it's own bar, balcony dance floors and toilets, customers receive full VIP treatment.

What is the Marketing Objective?

Brand Association, Brand Awareness, Brand Recognition, Sampling, Product Launches

How does it work?

We'd like to offer a brand the chance to take over the VIP which can include everything from naming it after the brand to subtly branding the room with logo and product. An exclusive room in an alternative and credible environment that will allow direct access to the customer for introducing product and meeting the target market. Together we can create a bespoke sponsorship opportunity that can include renaming of the area, inclusion of logo in room, use or display of product, branding on our website, flyers and other marketing material and more

Who's used it in the past?

This is a brand new opportunity for the VIP area but previous companies sponsoring other areas of the venue include; Red Bull, Stella Artois, X Box, Sony and Hugo Boss.

Features / Benefits

As well as associating your brand with one of the most famous nightclubs on the planet, you will be able to take advantage of our extensive database as well as being able to speak directly to your target market. Also opportunity for sampling, market research and product launches. Exposure opportunities could include branding on the following: Eflyering: Up to 1 million weekly eflyers Website: 50,000 Unique users per month Flyers: 70,000 monthly flyers. On site: 6,7000 clubbers per week any many more branding opportunities

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details18-24 yr old adults. 350,000 clubbers per year.
16 - 24
25 - 34
Both
ABC1
C2
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / DANCE
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