CASE STUDY: Raising awareness of Havaianas with festival goers

Provided by Addvantage Media
Addvantage Media raised awareness and increased sales for Havaianas using a bespoke digital solution.
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What was the Challenge / Background of the Campaign?

Addvantage Media is a digital sales house specialising in exclusive representation of niche and special interest websites. We worked with Havaianas to secure their place as footwear of choice at this summers UK festivals.

What was the Campaign Objective?

The objective of the campaign was to create awareness of new summer range of Havaianas to festival goers by delivering user engagement across Facebook page and ultimately driving users to online store and create purchases.

What was the Solution?

Using the eFestivals site, we ran a Havaianas homepage take over with the reskin delivered twice over campaign period. There was additional standard inventory across the site as well as a video MPU.

What were the Results?

Havaianas were thrilled with the positive results. The homepage takeover achieved an overall CTR of 0.18% and the run of site average CTR was 0.25%. This came in 15% higher then CPA Target.

What were the Key Learnings of this Campaign?

Tapping in to the digital and social media surrounding the summer festivals is a fantastic opportunity to reach a young, influential and aspirational target market. Reaching this audience before the festivals, whist they are planning their trip and discussing with friends allows you to make sure your brand is a key player in their summer plans.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailssite average CTR 0.25%
16 - 24
25 - 34
Male
Both
ABC1
C2
Students
ONLINE / AD NETWORKS
ONLINE / DISPLAY
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL01 Jun 13 - 31 Aug 13BUILD AWARENESS
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