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Sponsorship of Mother & Baby TV Channel

Provided by Bauer Media
M & B TV 3 minute Guides 20 informative videos, featuring real mums, with a practical purpose in an on-demand format

Tell us about the Opportunity / What is it?

Sponsorship of Mother & Baby TV Channel featuring 20 informative videos, featuring real mums, with a practical purpose in an on-demand format Themes reflect most searched topics on Google and generated over 1 million impressions in it's first year This is a fantastic opportunity to link with the number 1 parenting brand to provide real support to parents actively seeking advice

What is the Marketing Objective?

All videos branded with same look and feel All videos feature graphic sidebars with key data Integration of your message can include: Your products fully integrated within the video Company spokesperson as industry expert Subtle use of your company logo / background shots Message card at the end of the video Logo on opening screen Ownership of Preroll The videos provide a unique and winning combination of real mums sharing wisdom, together with experts, brought to you by trusted brands

How does it work?

The videos were viewed on the M&BTV channel on our website www.askamum.co.uk and other Bauer sites including Magic, Closer, Big City as well as YouTube, Facebook, BT Vision That's Life, AOL Generated over 1 million impressions

Who's used it in the past?

The videos were launched in Feb 2011 and created in partnership with DANONE, providing a uniquely engaging platform to position their Cow & Gate and Aptamil brands to a highly targeted audience. Included brand logos, brand experts integrated into the video, product placement, reference to baby club/ advice lines where appropriate

Features / Benefits

Quality content from a trusted brand. A tried and tested approach Product endorsement from the no1 parenting magazine + 1 million Impressions M & B TV promoted in all relevant content in the Magazines. New audience entering the market every year, hungry for information. Marketing Page promoting M &B TV in every issue of M & B and P & B.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
25 - 34
35 - 44
Female
ABC1
Main Shopper
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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