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Sponsorship of Motoring programming on Dave

Provided by ids
Advertise to 32m viewers over 8 months through sponsorship of motoring programming on Dave, includes Top Gear & Fifth Gear.

Tell us about the Opportunity / What is it?

Dave is the 'Home of Witty Banter' and one of the most innovative media brands, constantly evolving and creating. Dave is the first destination for men to get their fix of intelligent entertainment and is currently offering sponsorship of the channel's Motoring programming which includes Top Gear and Fifth Gear.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with a male dominated audience.

How does it work?

Sponsorship of approximately 45 - 55 hours of motoring programming (ex. WRC) each week running across all dayparts every weekday and over the weekend. Sponsorship is available for a period of 8 months. 10" bumpers will reach 3,500 ABC1 men TVRs, offering fantastic value.

Who's used it in the past?

Please contact a member of the ids team for details of previous advertisers.

Features / Benefits

- 27.7m viewers - over half the UK adult population - watch Dave every month. - Monthly reach has increased by 2.4m yr on yr. - Ubiquitous brand awareness. - Dave Motoring reaches 62% of all adults.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Reaching 32 million viewers over 8 months
16 - 24
25 - 34
35 - 44
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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