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Sponsorship of Mud Men Series 3 on HISTORY

Provided by A+E Networks
Mudlarks Johnny Vaughn and Steve Brooker return for a brand new series of Mud Men on HISTORY

Tell us about the Opportunity / What is it?

HISTORY is proud to present a new sponsorship opportunity for the 3rd series of MUD MEN as mudlark Steve Brooker and Johnny Vaughan embark on an archaeological adventure, hunting along the banks of the Thames to reveal a unique perspective on our rich history. HISTORY is the leading destination for factual entertainment, ranking 2nd in the factual channels. Series 2 saw a 270% uplift in viewers aged 16-24 and 66% more ABC1 viewers compared with series 1. The average audience for the second series was 114k with the highest rating episode attracting 166K adults

What is the Marketing Objective?

Create an association with HISTORY and build awareness amongst the extensive HISTORY audience.

How does it work?

Schedule will run across History, History +1 and History HD from 19th March 2013. The series will consist of 10 x 60mins episodes, with 4 repeats p/w with the potential for weekend stacks. Sponsorship accreditation includes: Programme ownership: 2 x 15" Billboards and 6 x 5" Break Bumpers per programme. The sponsorship package will offer advertisers a minimum 400 sponsorship credits. 5" sponsorship credits on each promotional trailers. Interactive digital experience: Bespoke online package & E-Newsletters.Social media extensions: Facebook, Twitter, YouTube & Pinterest.

Who's used it in the past?

Please contact a member of the A+E Networks UK Sales team for details.

Features / Benefits

HISTORY is experiencing 8 consecutive quarters of growth. HISTORY is the fastest growing channel among adults in the factual pack. HISTORY leads in creating entertainment celebrating the human story. HISTORY provides a platform to engage with the busy, wealthy and media elusive up-market male audience. HISTORY viewers spend on average 48 minutes watching the channel per day, 23% greater than average daily Pay TV viewing.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage audience for the second series was 114k
25 - 34
35 - 44
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 28 May 13BUILD AWARENESSSPONSORSHIP / MEDIA
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