Sponsorship of Nick Kicks, a new weekly football show for kids
Provided by Sky Media
Opportunity to reach kids and their families through partnership with Nickelodeon and The Football League.
Tell us about the Opportunity / What is it?
Nickelodeon's three year partnership with The Football League has produced the exclusive live action programme "Nick Kicks" giving your brand the opportunity to partner with two global giants. Nick Kicks will be give UK kids the football show they deserve, delivering the Goals, Fans and Fails of The Football League.
Nick Kicks is a weekly 22 minute show giving kids and families access to their favourite teams like never before.
What is the Marketing Objective?
Excellent opportunity to build brand awareness with children and their families and to partner with both Nickelodeon and The Football League.
How does it work?
The Package includes On-air sponsorship Bumpers: 2 x 10" and 2 x 5" per show; Online sponsorship of microsite featuring videos e.g. behind the scenes, bespoke content and game; sponsorship of Nick Play App plus bespoke on-air commercial spot as well as supporting digital media. There is also the potential opportunity to extend sponsorship activity beyond broadcast and digital (subject to approval with the Football League)
Who's used it in the past?
This is a brand new opportunity for brands.
Features / Benefits
Along with weekly game highlights, Nick Kicks visits clubs across the country getting exclusive and unique interviews with players and managers. Nick Kicks also gives UK kids a chance to experience what it is like to be a football manager or player for the day.
SpongeBob SquarePants also joins the Nick Kicks team as, each week, he takes on club mascots from The Football League.