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Sponsorship of Oxford Street Christmas Lights 2009

Provided by Media Circus Ltd
Target 40 million shoppers, families and tourists through title sponsorship of the Oxford Street Christmas Lights.

Tell us about the Opportunity / What is it?

The world famous Oxford Street Christmas Lights launch in early November each year, and run for a 2 month campaign in the heart of London's West End. Title sponsorship is available for the lights campaign.

What is the Marketing Objective?

Drive footfall to Oxford Street, the West End and in store. Build brand awareness

How does it work?

Currently the title Sponsorship gives the sponsor ownership of 4 gateway light banners on Oxford Street. There is an option for more customised lighting, subject to investment. The title sponsor also has extensive presence at the switch on event, with opportunity to bring content to the stage show. Title sponsor has ownership of Oxford Street's destination website for the length of the campaign. There are also potential media and in-store promotions available. The sponsor recieves all title branding in marketing and communications.

Who's used it in the past?

Film companies. Please contact for case study and testimonials from 2007. Please see attached presentation of event, which includes footage of 'Oxford Street Lights 2007'.

Features / Benefits

The UK's most famous and spectacular Christmas Lights display in the heart of London's West End. A world class destination with an estimated 10 million visitors over the 2 months of the campaign.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k40 million!
0 - 9
25 - 34
35 - 44
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Nov 09 - 10 Jan 10BUILD AWARENESSCSR/COMMUNITY
EXPERIENTIAL
SPONSORSHIP / ARTS
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