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Sponsorship of Picture of the Day on Yahoo! News

Provided by Yahoo!
An exciting opportunity to reach budding photographers who share their world with the world on Yahoo! News.

Tell us about the Opportunity / What is it?

Pictures? We love them! Taking them, being in them or sharing them. We are giving our users the chance to share their images from their world, with the rest of the world and telling us the fascinating stories behind them. We'll be sharing those images with the millions of people who come to Yahoo! everyday in our new Picture of the Day section in Yahoo! News.

What is the Marketing Objective?

Build brand awareness with an ABC1 audience.

How does it work?

Each day we'll be selecting an image from around the globe to showcase on Yahoo!'s most prominent pages. The images can be themed or based on seasonal events around the world and are easy to share. They could be inspiring and emotional images that capture or define a moment in life. The Opportunity includes; sponsorship, which can be targeted to IP addresses, a custom tab to an advertisers Flickr group or bespoke content and the brand could even use the images in their advertising.

Who's used it in the past?

Previous sponsors on Yahoo include: Camelot, Heineken, Pearl Drops, Visa & Hugo Boss

Features / Benefits

Picture of the Day will have a dedicated section within Yahoo! News across the globe -we reach over 220m UU's each month worldwide. The Yahoo! News UK demographics are; 51% Male, 49% Female, 60% ABC1 and 50% have HH income over £35k. Content is likely to receive strong editorial promotion from Yahoo front page and within Yahoo News.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 male/female split, photographers.
16 - 24
25 - 34
35 - 44
Both
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALAll YearBUILD AWARENESSBRANDED CONTENT / ONLINE
SPONSORSHIP / MEDIA
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