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Sponsorship of Racing at Britain's First Floodlit Racecourse

Provided by Arena Leisure Plc
Race sponsorship targeting adults through TV, newspapers, betting shops and racecourse promotional outlets.

Tell us about the Opportunity / What is it?

Race Sponsorship allows your company name or an individual's name to be on the title of a race, for example; The 'Pontins Holidays Handicap Stakes'. This title is printed in most National and local press, in the racecard used at the racecourse on the day, in betting shops around the UK, and on At the Races TV. This is a great chance to increase your brand awareness and we also offer numerous PR opportunities throughout the day.

What is the Marketing Objective?

High profile brand awareness and can even include websites for a call to action. The sponsor has the option of adding in corporate hospitality in private boxes or in our Panoramic Viewing Restaurant - Horizons.

How does it work?

The viewer, race goer or reader needs to view the races with the runners and riders if they are interested in racing, betting or joining in the fun for a day out. TV presenters talk about the races using the title; betting shops display the full race title on their screens and most newspapers print the races for readers and the race going public. We hold over 80 fixtures a year, during the evenings and afternoons, creating a number of opportunities for your advertising to be viewed.

Who's used it in the past?

A wide range of companies have benefited from race sponsorship at Wolverhampton Racecourse including supermarkets (e.g. ASDA), Banks (e.g. Lloyds) Holiday companies (e.g.Pontins) Brewers (e.g. John Smiths) Betting companines (e.g. Ladbrokes, The Tote, William Hill) Internet betting companies (e.g. WBX, Betfair, Bet Fred, IBETX) Advertisers (e.g. Yell) Charitable Trusts (e.g. ExtraCare) Haulage companies (e.g. Ed Weetman) Media (e.g. Express & Star Newspaper) and individuals celebrating birthdays, weddings and anniversaries.

Features / Benefits

With your name or company as the name of a race you will get brand awareness to over 2 million individuals a day. There are the added benefits of being able to present the memento to the winning connections with a photograph of the occasion, and additional opportunities for branding through trackside hoardings, banner sites and racecard advertising.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 2 million individuals a day
35 - 44
45 - 54
55 - 64
Male
ABC1
C2
LocationTimingsMarketing ObjectiveOpportunity Type
MidlandsAll YearBUILD AWARENESSSPONSORSHIP / SPORT / HORSE RACING
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