Sponsorship of RuPaul's Drag Race
Provided by Turner Media Innovations
Take ownership of series 6&7 of THE most talked about hit US show in recent years & associate with truTV's anchor series
Tell us about the Opportunity / What is it?
Opportunity to sponsor the Series 6 and 7 of hit US reality series - RuPaul's Drag Race. The series follows legendary drag queen and series host, RuPaul, as he guides his queens (or contestants) through a series of challenges from dress up and singing to the infamous "lip-sync for your life" in his quest to find "America's next drag superstar." RuPaul is ably assisted by his judging panel of fabulous experts including singer and close friend Michelle Visage and an array of celebrity guest-stars including Pamela Anderson, Sharon Osbourne, Jackie Collins and La Toya Jackson.
What is the Marketing Objective?
To drive awareness of your client's brand by taking ownership of THE most talked about hit US shows in recent years as well as enjoying an association with truTV's anchor summer series.
How does it work?
£1 million Marketing & PR Show Support with client sponsor logo included across all media, including:
- 2 week TV spot campaign across competitor free-to-air channels driving conversion to channel
- 6 week Print ad campaign; Across Chat, Pick Me Up & TV Times driving awareness & appointment to view.
- Social Media Campaign
- Competition to find the RuPaul UK Drag Queen Ambassador: dedicated microsite for audition tape entries. Twitter&Facebook messaging.
Who's used it in the past?
This is a brand new opportunity for advertisers.
Features / Benefits
truTV have acquired the whole catalogue of RuPaul's Drag Race (6 seasons - 130 hours). The show is no.1 for Logo channel in US. RuPaul's Drag Race skews slightly younger than current truTV target with broad appeal for men and women.