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Sponsorship of Steps Reunion on Sky Living

Provided by Sky Media
Sponsor a new documentary on Sky Living which goes behind the scenes with pop-sensation, Steps.

Tell us about the Opportunity / What is it?

Sky Media is proud to announce an opportunity for a brand to sponsor the new documentary on Sky Living which finds out what really went on behind the scenes with pop-sensation, Steps. Where are they now? What was the REAL story behind their split? Are all the rumors of in-fighting true? Why can't they stand each other and who is to blame for their demise? The series will document what the members are all doing now and whether or not they have a future together in the run up to the release of their 'Ultimate Collection'.

What is the Marketing Objective?

Opportunity to build awareness of your brand with a predominantly 16-34 year old, female audience.

How does it work?

Steps Reunion (working title), will air during peak time programming on Sky Living across 4 x 60 minute episodes. The sponsor will receive 1 x 15 second opening credit, 2 x 5 second break bumpers (normally 3 centre breaks per 1 hour show) and 1 x 15 second closing credit. There are approximately 2 additional repeats per week and the sponsorship package will include any showings on Sky Anytime, Sky Go and Video on Demand where applicable.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

Sponsors will have the opportunity to extend the association beyond broadcast with Sky Living Online. The Sky Living website showcases the best of the channel's shows in a single destination online. The Steps Reunion show site will feature exclusive behind the scenes video clips, glossy gallery pages, and full show guides. Headline Sponsorship of Steps Reunion online will create further engagement for the brand and also a direct response mechanic.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted audience coverage of 522,000 adults aged 16-34
16 - 24
25 - 34
Female
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Dec 11BUILD AWARENESSSPONSORSHIP / MEDIA
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