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Sponsorship of The Elle Decoration Design Awards

Provided by Hachette Filipacchi (UK) Ltd
Awards event celebrating Great British Design. A platform to recognise innovation and support design excellence.

Tell us about the Opportunity / What is it?

The 5th Annual Elle Decoration Design Awards in Association with our 21 international editions. The Awards embrace promote etsablished and emerging names from the British interiors the design industry. Ten national winners will be selected from the following 'Best in ...' categories: Furniture, Lighting, Fabric, Flooring, Wall covering, Bedrooms, Bathrooms, Kitchens, Home Accessories, and Designer of the Year. The categories are judged by a team of experts. A further award will be voted for by magazine readers in association with our commercial sponsor.

What is the Marketing Objective?

Drive brand awareness among the design savvy community of Elle Decoration. Coverage of the Awards builds through the magazine and our media partner and at the event.

How does it work?

Sponsored media space in Elle Decoration inviting the reader to interact and vote for thier choice of product or retailer. And secondly recognising design excellence and promoting emerging talent.

Who's used it in the past?

Mal Maison, Swarovski, Whirlpool and Liberty

Features / Benefits

Coverage in magazine - 15 pages, Coverage by media partner - 8 pages, Party for 350 of London's Design elite. Advertorial, advertising , competition and bound in brochure opportunities. Promoted within 100% Design. Pre and post Reader Research on line and to subscribers. An active PR strategy in place to promote the event as a part of London Design Week. Sponsors logo will be included on all press releases Showcards, Swing Tags and point of sale branding activity. Elle Decoration hosted and promoted reader shopping event.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
LOCAL MEDIA / NATIONAL
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 06 - 30 Sep 06BUILD AWARENESSSPONSORSHIP / MEDIA
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