This idea is archived

Sponsorship of the 'IS24 Challenge'

Provided by IMG (Archived)
An inspirational, 24hr team challenge event for the UK's top businesses, with experiential & cross media opportunities.

Tell us about the Opportunity / What is it?

Engage with key executives at top UK companies through sponsorship of the most eagerly awaited event in the Intelligent Sport® World Series. The IS24 will inspire the key UK business teams of 2009, in a new 24hr Challenge format combining the 'buzz' of adventure sport with strategy and intelligence. As well as the opportunity to partner with the No. 1 team development concept in business, this event presents a ground-breaking new platform for engaging your target audience with an unforgettable, brand experience.

What is the Marketing Objective?

Create a powerful, new customer experience. Promote core 'team spirit / adventure' values; Access high value business networks; Raise brand awareness.

How does it work?

Intelligent Sport® Challenges are highly respected for effectively engaging businesses & their key people, ensuring that brand objectives feature at the centre of the experience. Your brand can even be integrated within the fabric of the Challenge itself. The year round marketing programme surrounding this unique event gives partners the chance to deliver powerful messages in a timely & relevant way. Creative on-course branding ensures great visual impact & as a high profile event in the business community, significant partner opportunities exist in PR and direct networking

Who's used it in the past?

Current Intelligent Sport® partners include: Microsoft, Cisco, Vodafone, BG Group, Fortis, Lloyds TSB and Red Bull. These partners have used Intelligent Sport® Challenges to great effect in meeting objectives including: Internal & External PR, reinforcing core business values such as 'stretch performance', 'teamwork' and 'communication', fostering a high performance culture & building rapport with customers & partners.

Features / Benefits

The IS24 Challenge is already attracting attention from top UK business teams eager to try the new 24hr Intelligent Sport® format. Explore with us & develop the full potential of this powerful communication platform.Create a truly inspirational brand experience based around core 'teamwork & collaboration' values. Benefit from opportunities to communicate with a receptive & high value business audience. Access to event images enable showcasing of the initiative plus feedback survey results to evaluate your involvement. A comprehensive marketing & PR campaign ensures exposure

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach fast track execs, 28-50yrs 70% m 30% f
25 - 34
35 - 44
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 09 - 31 May 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / ATHLETICS
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