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Sponsorship of the PSYCHOLOGIES magazine book club

Provided by Hachette Filipacchi (UK) Ltd
Hachette Filipacchi are offering sponsorship of PSYCHOLOGIES magazine bookclub!

Tell us about the Opportunity / What is it?

First time ownership of the PSYCHOLOGIES book club. PSYCHOLOGIES is a unique editorial proposition that bridges the gap between glossy monthlies and weekend supplements. Opportunity to be associated with the only magazine in the market place that talks to the ‘thinking’ woman. Editorial focus is on personal development, learning, new experiences. Books form an important part of the magazine with a minimum of 3 editorial pages dedicated each month - books range from fiction and academic to all time classic reads.

What is the Marketing Objective?

Raises brand awareness through brand association with PSYCHOLOGIES utilising its editorial credentials as being the thinking woman’s magazine of choice. Call to action - drive readers in store or online. In store point of sale opportunities.

How does it work?

A ‘book of the month’ is selected by the Book Editor and sponsor each month. This is a ‘must read’ of the month. An extract could be included and reasons why the reader should buy the book eg if they are looking for inspiration, a beach read etc.The sponsor receives branding ‘PSYCHOLOGIES book club in association with’, call to action - drive to website/store. Readers invited to write their own reviews of the book . The sponsor can work with the editorial team on the creation of the inaugural PSYCHOLOGIES Book Awards.

Who's used it in the past?

This is a new opportunity - clients that PSYCHOLOGIES have worked with in the past include Mazda, Dior and Accantia

Features / Benefits

This is a unique sponsorship opportunity that offers cut through and stand out in the women's market. Written and produced by an award winning editorial team.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kMonthly Reach 96,012 ABC1s
25 - 34
35 - 44
Female
AB
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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