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Sponsorship of "The Underdog Show" on LIVING

Provided by ids
Presented by Mark Durden Smith and Tara Palmer Tomkinson, 10 celebrities & their trainers will challenge to control their mutts.

Tell us about the Opportunity / What is it?

Presented by Mark Durden Smith and Tara Palmer Tomkinson the Underdog Show is a new commission for LIVING where 10 unloved orphan dogs from a well known rescue centre ''The Dogs Trust,'' will be given the chance of stardom and success. 10 celebrities and their trainers will have to go through an exciting and emotional selection process to pick the dog that they will train in the art of obedience and agility. Currently on offer is the opportunity for advertiser to sponsor all 10 episodes of the show as well as online opportunities on a bespoke Underdog microsite on LIVING. Find out more...

What is the Marketing Objective?

Raise brand awareness.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAv 12.1 million individuals tune in to LIVING each month
16 - 24
25 - 34
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL17 Nov 08 - 30 Nov 08BUILD AWARENESSSPONSORSHIP / MEDIA
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