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Sponsorship of the Westfield London Valentine's activity

Provided by Westfield London Shopping Centre
Sponsorship of the Westfield London Valentine's activity including 2x week online Valentine campaign & high profile 2x day event

Tell us about the Opportunity / What is it?

- A 2x day Valentine's event taking place in The Atrium - High profile event to include live proposals on the Westfield London stage - Opportunity for sponsor to provide once in a lifetime prize as part of PR campaign (i.e.. honeymoon or diamond ring) - Large screen displaying Westfield visitors Valentine's tweets/ texts - Supported by a 2x week digital campaign prior to the event including - - Newsletters to database (100,000) - Westfield London homepage takeover - In Centre touch screen take over - Social media campaign (26,000 Facebook fans)

What is the Marketing Objective?

- Position your brand directly in front of your target market - Reach a more affluent target demographic of educated urbanites & prosperous professionals - Increase your database of targeted consumers - Pre-event marketing support including on-line, in-centre & e-newsletters - PR support to encourage newsworthy independent coverage of your brand - Increase awareness and credibility of your brand by sponsoring a relevant event - Transform your market perception & bring a new dimension to an existing campaign

How does it work?

Sponsorship of the online campaign guarantees a brand presence throughout the Valentine's campaign including the Westfield London homepage and e-newsletters. Provides the opportunity to provide people with pre-event information and sponsor messages. Sponsorship of the event ensures a huge presence within Westfield London on the busy Valentines weekend, a key gifting period. Also includes the opportunity for brand activation. Sponsorship of the prize provides another PR opportunity for your brand.

Who's used it in the past?

Brands who have previously been involved in events at Westfield London include: - Nintendo - Kia - Lindt - Panasonic - Ferrero - Universal Music - Samsung - Honda - Visit London - Time Out - Grazia - Capital FM

Features / Benefits

Taking this sponsorship is an ideal way to promote to the affluent Westfield London audience across a number of different platforms. No other venue offers the retail/leisure/entertainment mix that brands can leverage at Westfield London. This integrated campaign ensures sponsor exposure is achieved over both the run up to the event (2 weeks) and the highly visible event itself.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAverage weekly footfall of 450,000
25 - 34
35 - 44
Female
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 16 Feb 11BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MEDIA
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