This idea is archived

Sponsorship of well known Monday Night race season at Windsor.

Provided by Arena Leisure Plc
Headline partner of a well known sporting series offering a variety of marketing opportunities to target key markets.

Tell us about the Opportunity / What is it?

Headline partner of a well known summer sporting event held on a weekly basis between April and August. Gives the opportunity to exposure you brand to key market segments via a number of different marketing channels.

What is the Marketing Objective?

Raising brand awareness, Product sampling and encouraging trail use, Data collection, hospitality opportunities.

How does it work?

Sponsorship of a summer long sporting event which communicates with the audience via a number of different media channels which offer a great range of flexibility to engage with audience both at the racecourse for the race fixtures, viewing on sky television and those exposed to any elements of the media campaign.

Who's used it in the past?

VC Casino have been headline sponsor of the Monday night race season in 2006 and 2007. They used this sponsorship to successfully expand their vccasino.com customer base and grow the profile of their brand.

Features / Benefits

Comprehensive on course branding opportunities. Sponsorship of races with details featuring in national press. Top class hospitality with superb views of the racing. Promotional unit and team on site for product sampling and data collection. Branding featured on the racecourses media campaign. Access to database via electronic direct mail. Interviews on Sky's At The Races Channel. Featured on Royal Windsor website with promotional banner and link to sponsors homepage.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kTotal on course audience 135,000 as well as Sky television
25 - 34
35 - 44
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearBUILD AWARENESSSPONSORSHIP / SPORT / HORSE RACING
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