This idea is archived

Sponsorship of 'What's for tea?' feature in MyWeekly magazine

Provided by DC Thomson
Advertise to the ever growing 50+ market through the well-read cookery feature 'What's for tea?' in MyWeekly magazine.

Tell us about the Opportunity / What is it?

My Weekly is the magazine for contemporary mature women who love to read. A quality blend of top notch fiction, the latest health advice, great food writing, travel inspiration and uplifting real life stories perfectly compliments our readers full lifestyles. Currently on offer is the opportunity for brands to sponsor the 'What's for tea?' cookery section of MyWeekly magazine. This is a well read feature that offers readers new recipes each week.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with the 50+ audience.

How does it work?

'What's for Tea' is currently a one page feature in the mag, but the pagination will increase with sponsorship. We can produce a number of sponsored recipe cards on the front cover etc. Also, subject to editorial approval, the client could choose their own 'What's for Tea' recipe and provide the photography too. We're very flexible and able to accommodate the client's needs, please get in touch to discuss your requirements.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

The 50+ market is ever growing however frequently ignored by marketing. Advertise to this unique, financially independent consumer group through the pages of My Weekly!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCirculation: 145,676 | Readership: 366,000
55 - 64
65+
Female
ABC1
C2
DE
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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