RESEARCH: IPC Ignite research into 'Today's Digital Man'

Provided by Time Inc. UK
IPC Today's Digital Man research examines 18-24yr men in the digital world and its importance in their lives.
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What was the Challenge / Background of the Campaign?

IPC Ignite aims to be the leading media player in the key men's sector of lifestyle and entertainment. As the digital world is an entertainment hub for young men allowing them to indulge in their passions, IPC's Today's Digital Man research examines 18-24yr men in the digital world and its importance in their lives. It explores how they are using the internet for entertainment purposes and also looks at the most effective ways of engaging with young men online. Find out more...

What was the Campaign Objective?

To explore how 18-24 year old men are using the internet for entertainment purposes.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18-24 year old men
16 - 24Male
ABC1
C2
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERSRESEARCH
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