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Sponsorship of Yahoo! Coverage of The Oscars 2014

Provided by Yahoo!
Join Yahoo! to celebrate Hollywood's biggest night of the year and reach an influential ABC1 female audience.

Tell us about the Opportunity / What is it?

An opportunity around our unique take on the Hollywood's biggest night of the year - The Oscars. Yahoo Movies, Lifestyle and omg will be providing up to the minute coverage of the awards ceremony in a fun, engaging voice, making sure that Yahoo! is delivering users everything they need around The Oscars.

What is the Marketing Objective?

Build brand awareness and give brand stand out with an influential ABC1 audience.

How does it work?

Content includes; announcement and comment on nominees, picture galleries in Movies, live updates overnight during red carpet arrivals and ceremony, the after-party news & gossip, photos and comment on celebrity fashion, fashion galleries post the event on omg! and Lifestyle, and video packages from the red carpet, plus clips from the show as well as a live blog throughout the ceremony. Sponsor will receive branding on gutters, MPU and headers. Opportunities for integrated Branded Content exist, for example: celebrity blogger, after party crasher or get the red carpet look.

Who's used it in the past?

Previous sponsors on Yahoo include: Camelot, Heineken, Pearl Drops, Visa & Hugo Boss

Features / Benefits

The content will be created to appeal to a broad audience which will reach Movie fans, Fashionista's and those that want the celebrity gossip fix. This will be delivered across 3 channels: - Movies: the wittiest movie site on the web (53%M, 69% ABC1m, 62% 25-54yrs), Lifestyle: the destination which helps users stay on top of their time-constrained lives with engaging editorial (59%F, 69% ABC1, 61% 25-54yrs) and - omg! a fun, friendly and a witty celebrity gossip site that reaches a younger demographic (55%F, 70% ABC1, 47% 15-34).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kABC1, Female, 25-54yrs.
16 - 24
25 - 34
35 - 44
Female
Both
ABC1
Main Shopper
ONLINE
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 14 - 31 Mar 14BUILD AWARENESSBRANDED CONTENT / ONLINE
SPONSORSHIP / MEDIA
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