Advertise to a huge shopper audience of mass market women.
Provided by Time Inc. UK
An extensive opportunity to target a key female audience-the main shopper- through their favourite weekly magazines of choice.
Tell us about the Opportunity / What is it?
IPC Media is the UK's leading consumer publisher for mass market women. Our weekly magazines and websites are packed with inspiration, entertainment, information, advice, celebrity and real-life appealing to women (and mums) of all ages and attitudes.
Providing entertainment, relaxation and escapism - magazines in particular remain a core 'me time' activity. 38% of Mass Market Women read a magazine daily or a few times a week and with the fastest growing online audience 86% of these women say the internet makes their lives easier.
What is the Marketing Objective?
We can create campaigns to fill any of your objectives from raising brand awareness to encouraging trial, redeeming offers and increasing footfall/ sales of your products. Our campaigns can be as educational or fun, engaging and interactive as you choose. Please contact for further details.
How does it work?
In every home multiple purchase decisions are being made every day by the women of the household. This makes mass market women an ideal advertising audience.
Constantly juggling tasks, these women take pleasure in occasional 'me' time, during which relaxing with a favourite magazine or visiting an inspirational website is a 'must-do'. With this in mind IPC can tailor a range of packages specifically to the client's needs making sure they hit their key demographic in the right atmosphere with cross platform opportunities available.
Features / Benefits
The following magazines are available under this opportunity. (All packages can be tailored to clients needs). BRANDS: Chat; Chat - It's Fate; Chat Passion; goodtoknow Recipes; Goodtoknow.co.uk; NoW; Pick Me Up; Soaplife; TV & Satellite Week; TVeasy; TVTimes; What's On TV; Woman; Woman's Own; Woman's Weekly.