Advertise to Football Fans in Match Day Programmes
Provided by Programme Master
Target a highly captive audience who study the publication from cover-to-cover before the match or on the way home.
Tell us about the Opportunity / What is it?
ProgrammeMaster is one of Europe's leading sports publishers. With a wide range of large Football Club clients including Fulham, West Ham and Queens Park Rangers. Matchday programmes are a powerful way to communicate with the 35,000 that attend every West Ham home game. Fulham FC is a club steeped in rich history, stretching back to its formation in 1879, making it the oldest professional football club in London. Matchday programmes are a powerful way to communicate with the 19,000 that attend every home game. 35,000 attend home games at Queens Park Rangers.
What is the Marketing Objective?
Advertising within matchday programmes is more often than not reserved for Sponsors and Partners. Programme Master can provide unique access to advertise in the matchday programmes of West Ham, Fulham and QPR. Allowing brands to advertise directly to football fans, building awareness and targeting by region or club.
How does it work?
Matchday Programmes are sold at all home games within the ground; in club shops, traders around the ground, via subscription, in executive and sponsor boxes and through the clubs website.
Features / Benefits
Fans read matchday programmes from cover to cover and as they are printed more often than not they will keep their programmes for a prolonged period of time. Advertising within programmes allows for regional targeting for example 165,000+ registered queens Park Rangers members live within 20km of Loftus Road Stadium.