Sponsorship of York Ice Trail Weekend 2016
Provided by Make It York
A Free city trail of stunning individually designed / branded Ice Sculptures enjoyed by huge audience of residents and visitors.
Tell us about the Opportunity / What is it?
York Ice Trail weekend takes place on the 10 - 11 December. It is a trail of stunning individually designed Ice Sculptures. Each is sponsored by a local business and can be located outside their shop or in a key city centre location.
The idea of the trail is to offer a free event during the busy Xmas period also to drive footfall to
participating businesses locations. There is a printed map ( 25,000 copies ) which is distributed throughout the city.
We are looking for a Headline sponsor who would be involved in print, experiential and online promotion of the event.
What is the Marketing Objective?
Raise brand awareness through a free to attend city wide event. Engage with families, groups and individuals in a fun entertaining event. Product sampling opportunities, excellent social media and PR reach.
How does it work?
Headline sponsorship of the York Ice Trail gives fantastic brand awareness through logo in our 25,000 printed maps, quotes and involvement in News releases, branding on www.visityork.org.
Additionally there are excellent experiential opportunities as the headline sponsor would have a sculpture in a key city centre location where product sampling/competition/data collection can take place.
Who's used it in the past?
Yorkshire Water were the headline sponsor in 2015. Sculpture sponsors included Bettys, York Minster, York Dungeons, English Heritage and The Grand Hotel & Spa 5*.
Yorkshire Water used their sponsorship as a way of increasing awareness of their nominated charity Water Aid. Their sculpture was an individually designed Ice Wishing Well where donations were placed throughout the weekend. Attendees loved the idea and a considerable amount of money was raised over the weekend.
Features / Benefits
- Brand association with a high quality, highly regarded, free event during York's busiest period of the year.
- Promotion opportunities within the 25,000 copies of the printed trail map, social media campaign, Press releases and online
- Opportunity for product launches and sampling in a key city centre location
- Raise product awareness in front of an engaged, affluent audience