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Sponsorship Opportunities at Glastonbury Festival 2007

Provided by Guardian Newspapers Limited
Multi-platform sponsorship opportunities with Guardian News & Media.

Tell us about the Opportunity / What is it?

The Guardian is publishing a special edition of the Guardian Guide all about Glastonbury. The mini-guide will be distributed to every person at the event , which during the festival plays home to over 110000 people! We are also launching a Guardian Unlimited, Glastonbury micro-site, featuring special content for the build up to and duration of the event. The addition of the online medium will help to enhance the impact of your campaign as it creates two way communication with consumers.

What is the Marketing Objective?

Reach a young, upmarket demographic with high disposable incomes in an engaging and unique environment.

How does it work?

The mini guide is a guide that everyone at Glastonbury gets given for free and has the full schedule of what is happening every day at the festival. It also has short features on various things that are going on over the weekend. We are creating a wide range of content around the event and we are offering readers the opportunity to interact with the content via the internet. As well as advertising in the guide you also have the opportunity to reach all festival goers through sponsorship of the mini guide; enhancing your relationship with the festival even further.

Who's used it in the past?

Orange sponsored the Guide supplement in 2005

Features / Benefits

Guardian News & Media is one of the few commercial partners of the event. This is a unique opportunity to benefit from association with the event and the Guardian brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 110,000 people
LOCAL MEDIA / NATIONAL
MAGS / CONSUMER
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Jun 07BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC
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